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Shape is a monthly English language fitness magazine started by Weider Publications in 1981, founded by Christine MacIntyre (a pioneer in women's free weight fitness) and became the number one women's fitness magazine. At that time, Weider Enterprises consisted primarily of the bodybuilding magazine Muscle & Fitness. Joe Weider and Christine MacIntyre had differing views of how to present Shape, Weider endorsing a less journalistic and more commercial approach to articles, MacIntyre endorsing a more academic, doctor-based magazine. Weider also endorsed a sexier approach to editorial while MacIntyre endorsed a healthier look for women, eschewing sexiness in the models and the copy. MacIntyre largely won that battle, editing a magazine that required that every byline have an advanced medical

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  • Shape (magazine)
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  • Shape is a monthly English language fitness magazine started by Weider Publications in 1981, founded by Christine MacIntyre (a pioneer in women's free weight fitness) and became the number one women's fitness magazine. At that time, Weider Enterprises consisted primarily of the bodybuilding magazine Muscle & Fitness. Joe Weider and Christine MacIntyre had differing views of how to present Shape, Weider endorsing a less journalistic and more commercial approach to articles, MacIntyre endorsing a more academic, doctor-based magazine. Weider also endorsed a sexier approach to editorial while MacIntyre endorsed a healthier look for women, eschewing sexiness in the models and the copy. MacIntyre largely won that battle, editing a magazine that required that every byline have an advanced medical
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  • Liz Vaccariello
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  • A cover of Shape, featuring Ashley Tisdale, January 2009
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  • Shape Tisdale.jpg
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