Blue was an adventure travel magazine, founded in 1997 by Amy Schrier, with David Carson as the original design consultant. Its focus was on global adventure travel, and described itself as "a journal for the new traveler". It was published in New York City from 1997 until 2003. The New York Times characterized it as "not your father's National Geographic." The Christian Science Monitor described the magazine's "social agenda" as being part of its identity.
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